Health and functional food are “foods that have a particular, demonstrable, positive effect on our health and well-being”. Because they want to boost their “well-being” and “health”, a growing number of consumers is turning to products and concepts that the food industry is offering across all its product sectors.

The increasing health consciousness of consumers is creating a favourable environment for innovations, which in turn is creating more value for the industry, the trade and the food service and catering market. But what are tomorrow's potential hits, what measures are available for targeted marketing, and which legal requirements need to be considered?

“WellFood 2008” will present successful concepts that show how the food trade, industry and food service and catering market can help to familiarise consumers with healthy nutrition, while generating earnings and strengthening their profile in their respective competitive fields.

On 29th and 30th October 2008 the WellFood Congress for Health & Functional Food will take place for the second time at the Cologne exhibition centre. The two-day congress will feature a programme of presentations, and in terms of its content, the event is being supported by the Federal Association of the German Food Industry (BVE), the German Federation of Food Law and Food Science (BLL), and the Federal Association of the German Retail Grocery Trade (BVL).

WellFood 2008 is a business platform for professionals from the trade, industry and food service and catering market who want to become inspired by new products, positioning possibilities and sales strategies and are seeking to engage in a critical exchange of knowledge and ideas.